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FNB App Side of Life


As the best digital bank in SA, the FNB App offers an array of functionalities that makes customers’ lives easier.


Creative Ask:

To create an educational campaign that showcases various functionalities that people can engage with daily to enrich their lives and make life a little simpler.​


Creative Solve:

LIVE created the “Live on the app side of life” because once you live on the FNB App side of life, customers will see all the benefits of having everything at their fingertips every day.

So we highlighted one functionality at a time, driving education with straight-to-the-point content with simple creatives. We didn’t want to bombard customers with information, so we rather broke it down into small bite-size chunks.