fbpx
Back To Top

FNB Dev Campaign

 

How Live Communications seamlessly designed helpful mediums to showcase and inform all FNB customers about the beautiful properties across South Africa.

 

Creative Ask:

FNB Secured Lending Cluster tasked Live Communications to create an informative and helpful brochure that showcased properties across South Africa with their size, area, price and discounts on each property. In addition, Live was tasked to create and design emailers across pre-selected customers that fell under first time home buyers, customers who rent and investors.

Creative Solve:

Since its inception in 2019, FNB Secured Lending Cluster has trusted Live Communications with showcasing properties on offer across the country. This time, our creative team created a brochure that showcased 96 properties for both FNB and RMB customers. We also rolled out 46 emailers that targeted New Loan customers.  

 

Live Communications turned this project around in 1 month.

 

Results:

This task started in 2019, and we have successfully run it every year since.

 

Mediums:

Digital:

  • 48 Emailers directed at the different subsegments and various buyer personas (for both FNB & RMB Private Bank), the emailers were also coded in both HTML & Outlook for the bankers
  • An online form was developed for the developers, so they could easily upload their content, images which assisted with standardising the information received

 

Interactive Brochure: An interactive brochure showcasing the properties

 

Client Testimonial:

“If you want to go fast, go alone. If you want to go far go together” – African Proverb

The above quote describes the relationship we have with the Agency.

They are partners to our Business Unit and not suppliers.

The are well immersed in our Business and the solutions we offer, which can come across as complicated at first.

They have taken time to understand our Business, the solutions we offer as well as our processes.

They are able to be proactive in providing Creative solutions because of the initiatives they’ve taken.

Because of this, they save us time in delivering end to end campaigns whilst delivering in what we are looking for and offer superior quality.”

SIVIWE MTHEMBI

SECURED LENDING MARKETING HEAD​

 

 

Client:

FNB Dev Campaign

Category:
3