An Ironman is one of the hardest endurance races in the entire world, covering a staggering 226km from start to finish. Athletes begin with a 3,8km swim that moves over to a 180km bike ride and ends in a 42km run.
Live Communications was asked to create a TVC to showcase and celebrate ISUZU’s partnership with the Ironman South African 2019 race. We also created all the internal communication for the ISUZU Corporate Iron Man.
The Live Communications team looked at the similarities between ISUZU and Ironman, and saw that ISUZU vehicles and the people taking part in Ironman have one very big thing in common… efficiency. We embraced this similarity in a TVC focused on efficiency and the meaning behind it.