When thinking of a sprue most guys will think back to their childhood years, where they got a sprue with all the parts necessary to complete a model.

Creative Ask

LIVE was asked to update one of ISUZU South Africa’s sub-brands, KANU Commercial Bodybuilders’ logo.

Creative Solve

The LIVE team assembled a logo that takes you back to your childhood. Taking inspiration from a sprue model, the word KANU was placed on a sprue in the ISUZU font, to showcase that they specialise in the assembly of hardworking ISUZU truck bodies.