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nav» Wellness & Money Internal Launch

Creative Ask:

With the launch of nav» Wellness on the FNB Banking App, FNB has cemented their standing as SA’s coolest bank, whilst also showing continued commitment to helping customers ‘nav-igate life’.

As pivotal players in their already highly successful nav» Home and nav» Car offering, it was only natural that LIVE took the reins for launching the two new functionalities on the FNB App.

LIVE was briefed to create a massive hype through activation across all the FNB campuses.


Creative Solve:

A never-done-before internal launch of great proportions was our only option. The rollout consisted of pre-launch comms, teasers, and invites to an activation day for all FNB staff. We went all out, even breaking a few rules while we were at it and we were able to get staff excited and involved by directing them straight to the App, getting them straight into setting Savings Goals and loading their Wellness Scores.

An important part of the brief was to make sure that FNB’s nav» Wellness partners were represented, along with their fantastic offering. We were able to showcase the benefits of the likes of UCOOK, Bounce, The Pro Shop, Viva Gym, Fitchef, and more with dedicated iPoster screens and beautifully crafted OOH with elements that were launched simultaneously.

The absolute highlight of the launch was being able to turn the FNB campuses into a complete nav» Money and nav» Wellness frenzy.


“Both the experience and outcome from working with LIVE exceeded our expectations, physical branding was commented as the most impactful staff launch in the last 10 years from nav» CEO, and digital executions engaged customers optimally to help boost results on App which helped meet the overall targets.”




ACTIVATIONS: 3 over 3 campuses, including all branding and installations

DIGITAL: Internal channels, emailers, digital banners, invitations, online competition and mini-site

PROMOTIONAL ITEMS: Give-aways, included a shaker and recipe book