When you’re on the go there often just isn’t time for rewards. FNB didn’t agree…
LIVE Communications was asked to create a campaign that gave tangible rewards to FNB clients who chose to live an active life – in both a business and a personal capacity.
The campaign depicted the archetype of what an ‘on the go’ South African looks like, while offering the incentives to make an on the go lifestyle desirable to the consumer. The campaign was not only about road trips or business meetings… on the go is a mindset, an inner drive to succeed; underpinned with an unstoppable ‘go-getter- attitude to life.