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Say Yes to the FNB App Campaign


It was time to get customers tapping on their smartphones and getting familiar with the future of banking with the FNB App.


Creative Ask

FNB asked us to carry out the in-branch launch of their Say Yes to the FNB App campaign, informing and educating customers on the functionalities available to them to help change the way they bank.


Creative Solve

LIVE Communications created a fresh look and feel that represented the new age and app-savvy way of banking. The launch grew from one great execution to another. Starting off with branch TV animations, we then created in-app comms, Z-card leaflets, a competition and a fun branch activation. From avoiding long queues to banking anywhere, at anytime, FNB customers can change the way they bank if they Say Yes to the FNB App.