Creating an identity that stands out whilst still staying true to its roots.
Talis Fleet is a company under the Talis Holdings Group umbrella. LIVE was asked to give the brand its own identity within the group without moving to far away from the umbrella brand.
Remaining true to Talis Holdings roots, LIVE communications looked to the Talis Holdings brand identity for inspiration but added a dynamic twist to the design. Still maintaining a neutral pallet, the logo moved toward a more dynamic and 3D shape. The movement and flow in the logo is representative of the multiple vehicles that Talis Fleet manages.