CHOC FLIP FLOP DAY CAMPAIGNS
BRIEF
CHOC Childhood Cancer Foundation tasked LIVECOM to conceptualise an annual campaign to build awareness and raise funds for the battle that children and teenagers face against childhood cancer.
The campaign needed to instantly resonate with South Africans, creating a head-to-heart connection with staying power. It had to be recognisable, authentic, and something South Africans from every walk of life, age group, and region could jump on board with.
The campaign also had to have longevity, as it would be repeated on an annual basis with the view to increase awareness and participation on a continual basis.
SOLVE
Our creative team took a long and hard look at every South African to find a common connection that the nation could identify with, embrace, and participate in. The idea for Flip Flop Day was born. Flip Flop Day is an annual event for which the public can buy a sticker and then flip on their flip-flops for the entire day – from the classroom to the boardroom and everywhere in between.
The money raised from the sticker sales of this colourful, foot-friendly takeover was given to CHOC Childhood Cancer Foundation. The campaign was kicked off with a huge success and has now been added to the CHOC annual calendar; and we’ve successfully run this campaign for 4 years.
RESULTS
We are delighted to say that year on year the campaign is growing – raising more awareness, more sticker sales and more flip-flops being worn on the day.
420 000
STICKERS SOLD
2022
3 MILLION
RAISED
SINCE 2020
4.2 MILLION
RAISED
Expertise applied
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Contact us if you want to use the expertise applied here to connect with hearts and minds
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tel: +27 (0)10 443 7189
e: info@livecom.co.za