FNB NATIONAL DEVELOPMENT CAMPAIGN
BRIEF
Since 2019, LIVECOM has helped FNB create their yearly home loan development campaign, and 2022 was no different.
The campaign showcases various properties, in a range of price brackets, across South Africa that includes information such as size, area and discount. This year we showcased over 94 different properties.
In addition, LIVECOM was tasked to create and design emailers for customers that fell under first-time home buyers, renters and potential investors.
SOLVE
Due to the urgency of the release of the campaign, within one month of approved content LIVECOM got the campaign ready and released.
For ease of use and due to the 94 properties that needed to be showcased, we created a fully interactive brochure that was optimised enough to be attached to the emailer sent to customers.
We also rolled out 46 variations of the emailers that were targeted at specific customer bases.
RESULTS
In total we reached 378 568 potential property buyers that could simply view the developments on offer.
NEW HOME LOAN
220 152
EMAILERS DELIVERED
RENTAL & INVESTMENT
158 416
EMAILERS DELIVERED
Expertise applied
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Contact us if you want to use the expertise applied here to amplify your message
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tel: +27 (0)10 443 7189
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