ISUZU SAMURAI SHŌ

BRIEF

What started off as a brief to create an A4 certificate for ISUZU’s dealer partners was driven in an exciting new direction. Working with ISUZU, the LIVECOM team delved deeper into the heritage of the brand to create a compelling reminder of the brand’s multi-layered legacy and the inspiring road ahead.

SOLVE

LIVECOM researched and drew key insights from the Japanese origins of ISUZU, its fascinating history, and enduring culture of innovation and strength. This was where the ISUZU Samurai Shō Programme was born – brought to life through stunning Japanese inspired artwork and award designs. Each of the certificates now portrayed a meaningful Japanese symbol along with the dealer partner name – intrinsically linking the brand and partner. This was no longer just a range of certificates but an entire rewards and recognition programme that entrenched a deeper sense of brand pride. This original approach was effortlessly enhanced through beautiful, oversized wall pieces, printed on hand-crafted paper, and framed in bespoke perspex frames.

RESULTS

The ISUZU dealerships got behind this programme and started competing with each other for high-level accolades and recognition. A 2D animated launch event video was created by LIVECOM to take the concept even further. The campaign was successfully expanded to include a giant event gong and a Top Achiever Samurai Sword Trophy. Over the course of this highly anticipated event 15 customised certificates were handed out, along with a Top Salesperson Mini Desk Gong and highly prized gift box. The overall dealer enthusiasm resulted in greater participation and memorability.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

Contact us if you want to use the expertise applied here to drive your message home

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel:
+27 (0)10 443 7189
e: info@livecom.co.za