MOORDDRIFT PACKAGING
BRIEF
Moorddrift Dairy needed to align their brand image and packaging to reflect a consistent look and feel in their products. The packaging had to stand out on the shelves while creating a united front for each individual dairy product.
SOLVE
LIVECOM’s creative team embarked on a journey to reposition Moorddrift’s packaging to show consistency in the product range. The reimagined packaging design was given bursts of colour and a harmonious feel, appealing to both loyal customers and a new generation of consumer.
RESULTS
The Moorddrift packaging campaign accomplished the mission of honouring a century-long legacy and uniting their product’s packaging as a family. The campaign strengthened Moorddrift Dairy’s position in their industry and kept up the brand’s consistency.
Expertise applied
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Contact us if you want to use the expertise applied here to give your brand a new look
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