WHISTLER RUM PACKAGING + WEBSITE

BRIEF

Whistler Rum wanted to establish a prominent presence in the South African premium rum market, requiring a design that communicated its unique flavour profile and sophistication, resonating with quality-conscious, adventurous consumers.

SOLVE

LIVECOM introduced Whistler Rum to South Africa, leveraging the brand’s website for an immersive experience and connecting consumers to its heritage. The packaging, a blend of elegance and adventure, visually encapsulated the deep flavour and South African heritage of Whistler Rum.

RESULTS

Through sensory storytelling and captivating packaging, the brand launch effectively positioned Whistler Rum as a premier choice in a competitive market, reinforcing its distinct identity and flavour profile to enhance brand recognition.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

Contact us if you want to use the expertise applied here to give your brand a lift

LET'S COMMUNICATE

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+27 (0)10 443 7189
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