Nestlé asked LIVECOM to create an incentivised campaign that strategically utilises digital engagement to boost Aero’s sales. There had to be a compelling call to action.
SOLVE
The LIVECOM team conceptualised a campaign with an online shopping component that would resonate with the target market. We partnered with Zando.co.za, an online clothing platform, to give consumers the chance to win a share of R300 000 worth of shopping vouchers.
RESULTS
This innovative partnership between Aero and Zando created a memorable and rewarding experience with a brand partnership that culminated in entries.