Content creation using 2D, 3D and AI software

Irritate or captivate: The power of captivating content that resonates with your target audience

Article by Wim Spronk.

Date: 12
th July 2024

As the Executive Creative Director of LIVE Communications, I’m always in search of new ways to make sure we capture the audience for different brands. I would like to share why our approach to content creation is both innovative and essential in today’s fast-paced world and why we need to realise it’s all about how we can captivate the targeted audience with content that resonates with them.

At LIVECOM, we don’t just create content; we craft experiences that leave lasting impressions. Our goal is to build brands by producing mind-blowing, captivating content that deeply resonates with both our clients and their target audiences. This isn’t just about visuals—it’s about creating a connection that drives engagement and loyalty.

The LIVECOM approach

Our process begins with understanding the core truths and insights of our target market. By tapping into these human truths, we develop content plans that speak directly to the heart of the audience. This approach ensures our content isn’t just seen but felt, creating an emotional bond that traditional marketing methods can miss.

Why our content stands out

What sets our content apart is our use of cutting-edge technology. Our in-house design and animation studio employs the latest 2D, 3D and AI software to create content pieces that are not only visually stunning, but also highly engaging. This tech-savvy approach ensures that our content grabs attention in an era where viewers are constantly bombarded with information.

What is captivating content?

Captivating content is more than just pretty pictures—it’s about creating a multisensory experience. Our content is designed to jump out at viewers, dance across their screens, and command their full attention. Whether it’s an email with an eye-catching headline and subtle animations or an interactive display with 360° views, our creations are designed to stop mindless scrolling and encourage genuine engagement.

We create a multitude of campaigns

From simple yet impactful email campaigns to complex interactive media, we cater to a wide range of content needs. Each piece is tailored to resonate with its intended audience, ensuring that every interaction leaves a lasting impression.

The importance of resonance

In the cluttered world of digital marketing, resonance is key. Likes and shares are valuable, but they don’t build brands on their own. Our focus is on creating content that not only grabs attention but also creates a deeper connection with the audience. By doing so, we ensure our clients see a tangible ROI, rather than just vanity metrics.

For mind-blowing, captivating content that resonates and builds meaningful connections, speak to LIVECOM. Our commitment to innovation and emotional engagement ensures that your brand not only stands out but also thrives in the digital landscape. Contact us on


Live Communications
Block 1, Ground Floor, 4 Karen Street,

BBEEE Level 2

+27 (0)10 443 7189