ISUZU needed a cost-effective way to inform both their customers and internal staff about the technological features offered by IDAS/ADAS. We wanted to create life-like images in the worlds of the target audience and show the efficiency and usefulness of the system in these worlds.
SOLVE
For this complex system, we combined disciplines of 3D animation and storytelling to appeal to customers in a simplistic and captivating way.
RESULTS
Cost-effective and clean images
Internal use and for customers
Educational content used to further enhance and reinforce technical capabilities of the vehicle