MITSUBISHI OUTLANDER CAMPAIGN
BRIEF
For the launch of the Mitsubishi Outlander 2023 we were required to develop a sales-driven digital teaser campaign. These had to be developed for multiple platforms before the vehicle arrived in South Africa and could be filmed.
SOLVE
To generate interest we created the ‘Step Up, Step Out’ concept, which was created without the Outlander. Instead, inch-perfect 3D renderings of the vehicle were developed in multiple formats and durations to enhance its reach across social media platforms.
RESULTS
Hyper realistic yet cost-effective visual treatments were created that enhanced reach. This was successfully combined with highly targeted messaging and call to action social posts.
Expertise applied
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Contact us if you want to use the expertise applied here for a launch that steps out of the ordinary
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