2nd LIFE PACKAGING
BRIEF
Proactively, the LIVECOM team wanted to look at packaging in a different way – a way that it would make a difference to both our lives and the environment.
SOLVE
So, we decided to have a look at how packaging could live again & be reused & reused. Our ideas stemmed from what consumers normally use packaging again i.e. paint pallet ice-cream tubs – we all know mom uses these for art supplies all the time. And this is where the “2nd life packaging” concept where born.
RESULTS
In total we reached 378 568 potential property buyers that could simply view the developments on offer.