We all know that plastic has become a real environmental issue, so as a proactive idea the agency create 2nd life packaging. An idea that was born from “what’s next”.

Creative Ask:

Proactively, the Live Communications team wanted to look at packaging in a different way – a way that it would make a difference to both our lives and the environment.

Creative Solve:

So, we decided to have a look at how packaging could live again & be reused & reused. Our ideas stemmed from what consumers normally use packaging again i.e. paint pallet ice-cream tubs – we all know mom uses these for art supplies all the time. And this is where the “2nd life packaging” concept where born.