Every now and then a creative challenge rolls through our studio that gives us the opportunity to literally change lives…
The children and teenagers of CHOC Childhood Cancer Foundation South Africa are facing the toughest battle of their young lives, but they won’t be facing it alone.
CHOC Childhood Cancer Foundation asked us to conceptualise an annual campaign to build awareness and raise funds towards the battle that children and teenagers are facing against childhood cancer.
The campaign needed to instantly resonate with South Africans, creating a head-to-heart connection with staying power. It had to be recognisable, authentic and something the South African’s from every walk of life, from every age group and from all regions could jump on board with.
Our creative team took a long hard look at every South African to try and find some common ground among us, and eventually came up with … flip flops! Yes, you heard it – flip flops! Plakkies, thongs, slip slops, Ophaca’s, Chappals… whatever you want to call them, it’s a certainty that every South African loves these lazy day slip on’s…
The idea for Flip Flop Day was born.
Flip Flop Day is an annual event which the public can buy a sticker for, and flip on their flops for the entire day – from the classroom to the boardroom and everything inbetween.
The money raised from this colourful, foot friendly takeover will be given to CHOC Childhood Cancer Foundation.