A brand refresh to echo the rebirth of an iconic South African town.
With Steelpoort Town undergoing a revival, LIVE Communications was asked to refresh their website to echo the growth and development that was taking place. We also looked at the town’s image and wanted to create a brand that reflected both the story of the history of the town and the vibrant future and rejuvenation the town was going through.
As a favoured stop on the way to their holiday destinations for many South Africans, the Steelpoort Town website had to highlight the growth of the town, tantalise visitors to stop and spend some time there and also act as an information hub about the surrounding holiday attractions.
Through beautiful photography, art directed by LIVE Communications, and easy to find information, visitors to the area will find that the Steelpoort website echoes the memorable experience of visiting the town itself.