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Whistler Rum wanted to establish a prominent presence in the South African premium rum market, requiring a design that communicated its unique flavour profile and sophistication, resonating with quality-conscious, adventurous consumers.
SOLVE
LIVECOM introduced Whistler Rum to South Africa, leveraging the brand’s website for an immersive experience and connecting consumers to its heritage. The packaging, a blend of elegance and adventure, visually encapsulated the deep flavour and South African heritage of Whistler Rum.
RESULTS
Through sensory storytelling and captivating packaging, the brand launch effectively positioned Whistler Rum as a premier choice in a competitive market, reinforcing its distinct identity and flavour profile to enhance brand recognition.