FNB NATIONAL DEVELOPMENT CAMPAIGN
BRIEF
Since 2019, LIVECOM has helped the SLC team develop their yearly development campaign, and this year was not different.
The campaign showcases various properties, in a range of price brackets, across South Africa with their size, area and discounts. This year we needed to showcase over 94 different properties.
In addition, LIVECOM was tasked to create and design emailers across pre-selected customers that fell under first time home buyers, customers who rentm and Investors.
The campaign also needed to be reskinned and run for RMB Private Bank clients.
SOLVE
Due to the urgency of the release of the campaign, within one month of approved content LIVECOM got the campaign ready and released.
For ease of use and due to the 96 properties that needed to be showcased, we created a fully interactive brochure that was optimized enough to be attached to the emailer sent to customers. We also rolled out 46 emailers that were targeted at specific customer bases.
RESULTS
In total we reached 378 568 potential property buyers that could simply view the developments on offer.