This little saying is something our ECD, Wim Spronk lives by and makes sure that what the agency produces you can see it.

So, what does it mean?

As explained by Wim “Anyone can make a mushroom – bit of butter, a bit of garlic & it’s done.

But what happens when you add some creamy gorgonzola, a touch of pesto and a sprinkle of breadcrumbs? Now that’s sounds so much better, doesn’t it?

Well, that’s the way we think at LIVE, we are always looking at ways to “stuff the mushroom” on every project, how we can elevate the ideas, the executions, the outcomes. It is very important to us to go beyond the brief.”

A great example of this is the ISUZU Samurai Shó Dealer Campaign. Our initial brief was to create a certificate – you know those ones in a clipper frame. Instead, we went back to the client with an internal dealer campaign that included beautiful certificates that dealers are happy to hang up in their reception areas, gongs that are awarded to top dealers as well as dealer conferences every year. The ISUZU Samurai Shó Dealer Campaign has been driving sales and some great competitiveness between dealers for the past 3 years.

Have a look at the campaign here