FNB SUMMER CAMPAIGN
BRIEF
In the summer of 2023, FNB launched their #100daysofsummer campaign. This campaign concept aimed to centre FNB as the bank that not only added value to their customer’s summer but also gave customers everything from summer deals to back-to-school bargains, all tailored to fit a summer vibe.
As the direct marketing agency, LIVECOM were to rollout elements that provided an omni-channel view. Using direct messaging channels to communicate, we wanted to highlight how FNB customers/clients can utilise their services at every stage of their summer.
SOLVE
LIVECOM’s focus was to reflect the lively spirit of a South African summer with FNB as the trusted holiday partner. We oversaw a multi-stage rollout dividing communications into pre-holiday, during holiday and post-holiday, spanning over the entire summer period.
Presented with a tight deadline, we went to work on writing and designing with a summer look and feel as the guiding light that was achieved through copywriting, animation, design and coding.
RESULTS
- Rolled out over 80 emailers within a month, each customised to FNB’s vast customer base ranging from entry level banking, commercial clients, and RMB Private Bank.
- Successfully presented FNB customers/clients with vibrant and engaging content that gave them insights into FNB’s solutions and unique summer offers fit for the holiday season.
Expertise applied
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Coding and development
Contact us if you want to use the expertise applied here to give your brand a lift
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