TECNO MOBILE SPARK 8C LAUNCH
BRIEF
TECNO Mobile tasked LIVECOM to run a creative 360 campaign to launch the SPARK 8C device into the market by tapping into the creative attributes of the young at heart South African target audience. TECNO supports and understands these aspirations and provides premium and trendy products to help consumers STOP AT NOTHING in making their aspirations a reality.
The campaign needed to leverage TECNO’s technology to build communities by enabling them the ability to explore and express creativity though powerful and affordable technology. Enabling creativity, enables building community.
SOLVE
The target market is constantly grinding and creating new ways to hustle and provide a better life for themselves and their loved ones. A culture that appreciates hard work, living your truth and encouraging creativity. Creativity has become a currency for this target market.
In the spirit of sparking creativity, TECNO tapped into the hustler mindset by targeting youthful individuals who are studying, working, and hustling their way into adulthood. They are highly driven slashers who pursue their hustles and passions using social media.
The campaign rollout plan consisted of a Hustle Hub website where people could plug their hustles and stand a chance to win R80 000 that could help them take their side gig into a main hustle.
RESULTS
The campaign ran for just over a month with very impressive engagement across all social media platforms.
OVER
26 000
SOCIAL ENGAGEMENTS
6 MILLION
IMPRESSIONS
OVER
30 000
WEBSITE VISITORS
OVER
1 100
HUSTLES PLUGGED
Expertise applied
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Contact us if you want to use the expertise applied here to power up an engaging digital campaign
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