Isuzu wanted to launch the new ISUZU D-MAX in South Africa. We were asked to create a TV commercial that would showcase how it could traverse seamlessly from the wilderness to the urban jungle without the expense that a shoot could incur.
SOLVE
Armed with Isuzu’s imagery of the D-Max, our team of animators transformed it into a 3D model that accurately reflected every detail of the car. Life-like landscapes were then developed to create a dynamic and visually gripping commercial.
RESULTS
The commercial successfully achieved its strategic launch aims and enhanced possibilities for application on social platforms.