WHISTLER RUM PACKAGING + WEBSITE
BRIEF
Whistler Rum wanted to establish a prominent presence in the South African premium rum market, requiring a design that communicated its unique flavour profile and sophistication, resonating with quality-conscious, adventurous consumers.
SOLVE
LIVECOM introduced Whistler Rum to South Africa, leveraging the brand’s website for an immersive experience and connecting consumers to its heritage. The packaging, a blend of elegance and adventure, visually encapsulated the deep flavour and South African heritage of Whistler Rum.
RESULTS
Through sensory storytelling and captivating packaging, the brand launch effectively positioned Whistler Rum as a premier choice in a competitive market, reinforcing its distinct identity and flavour profile to enhance brand recognition.
Expertise applied
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Contact us if you want to use the expertise applied here to give your brand a lift
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tel: +27 (0)10 443 7189
e: info@livecom.co.za
