FNB STORYTELLING VIDEOS
BRIEF
FNB wanted to create an engaging digital campaign that placed a spotlight on the many South African entrepreneurs it supports. We had to communicate FNB’s message of help and partnership through digital content including posts, artwork and original videos.
SOLVE
We created the ‘Conversations of Change’ campaign to tell the stories of people who faced unique and often unexpected challenges and rose above them, with help from FNB. A series of videos were filmed paired with social posts and blogs to inspire a new generation of entrepreneurs.
RESULTS
The campaign sparked meaningful conversations online with a measurable increase in engagement. Due to its success FNB has extended the campaign.
Expertise applied
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Digital marketing
Product launch
Marketing plan
Marketing strategy
Content creation
Animation
3D Modelling
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Design for branding
Brand marketing
Brand strategy
Copywriting
Character design
Filming and editing
Packaging design
Contact us if you want to use the expertise applied here to tell your brand story
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Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston
BBEEE Level 2
e: info@livecom.co.za
