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SUMMER CAMPAIGN WEBSITE CASE STUDY

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  • +27 (0)10 443 7189

FNB SUMMER CAMPAIGN

BRIEF

In the summer of 2023, FNB launched their #100daysofsummer campaign. This campaign concept aimed to centre FNB as the bank that not only added value to their customer’s summer but also gave customers everything from summer deals to back-to-school bargains, all tailored to fit a summer vibe. 

 

As the direct marketing agency, LIVECOM were to rollout elements that provided an omni-channel view. Using direct messaging channels to communicate, we wanted to highlight how FNB customers/clients can utilise their services at every stage of their summer. 

 

SOLVE

LIVECOM’s focus was to reflect the lively spirit of a South African summer with FNB as the trusted holiday partner. We oversaw a multi-stage rollout dividing communications into pre-holiday, during holiday and post-holiday, spanning over the entire summer period. 

 

Presented with a tight deadline, we went to work on writing and designing with a summer look and feel as the guiding light that was achieved through copywriting, animation, design and coding.  

RESULTS

  • Rolled out over 80 emailers within a month, each customised to FNB’s vast customer base ranging from entry level banking, commercial clients, and RMB Private Bank. 
  • Successfully presented FNB customers/clients with vibrant and engaging content that gave them insights into FNB’s solutions and unique summer offers fit for the holiday season.  

 

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Coding and development

CONTACT US

Contact us if you want to use the expertise applied here to give your brand a lift

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Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

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© 2023 LIVECOM

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WHISTLER

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  • +27 (0)10 443 7189

WHISTLER RUM PACKAGING + WEBSITE

BRIEF

Whistler Rum wanted to establish a prominent presence in the South African premium rum market, requiring a design that communicated its unique flavour profile and sophistication, resonating with quality-conscious, adventurous consumers.

SOLVE

LIVECOM introduced Whistler Rum to South Africa, leveraging the brand’s website for an immersive experience and connecting consumers to its heritage. The packaging, a blend of elegance and adventure, visually encapsulated the deep flavour and South African heritage of Whistler Rum.

RESULTS

Through sensory storytelling and captivating packaging, the brand launch effectively positioned Whistler Rum as a premier choice in a competitive market, reinforcing its distinct identity and flavour profile to enhance brand recognition.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here to give your brand a lift

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

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© 2023 LIVECOM

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MOORDDRIFT

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  • +27 (0)10 443 7189

MOORDDRIFT PACKAGING

BRIEF

Moorddrift Dairy needed to align their brand image and packaging to reflect a consistent look and feel in their products. The packaging had to stand out on the shelves while creating a united front for each individual dairy product.

SOLVE

LIVECOM’s creative team embarked on a journey to reposition Moorddrift’s packaging to show consistency in the product range. The reimagined packaging design was given bursts of colour and a harmonious feel, appealing to both loyal customers and a new generation of consumer.

RESULTS

The Moorddrift packaging campaign accomplished the mission of honouring a century-long legacy and uniting their product’s packaging as a family. The campaign strengthened Moorddrift Dairy’s position in their industry and kept up the brand’s consistency.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here to give your brand a new look

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

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© 2023 LIVECOM

Categories
Portfolio Items

FNB STORYTELLING VIDEOS

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  • +27 (0)10 443 7189

FNB STORYTELLING VIDEOS

BRIEF

FNB wanted to create an engaging digital campaign that placed a spotlight on the many South African entrepreneurs it supports. We had to communicate FNB’s message of help and partnership through digital content including posts, artwork and original videos.

SOLVE

We created the ‘Conversations of Change’ campaign to tell the stories of people who faced unique and often unexpected challenges and rose above them, with help from FNB. A series of videos were filmed paired with social posts and blogs to inspire a new generation of entrepreneurs.

RESULTS

The campaign sparked meaningful conversations online with a measurable increase in engagement. Due to its success FNB has extended the campaign.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here to tell your brand story

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

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© 2023 LIVECOM

Categories
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MITSUBISHI OUTLANDER CAMPAIGN

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  • +27 (0)10 443 7189

MITSUBISHI OUTLANDER CAMPAIGN

BRIEF

For the launch of the Mitsubishi Outlander 2023 we were required to develop a sales-driven digital teaser campaign. These had to be developed for multiple platforms before the vehicle arrived in South Africa and could be filmed.

SOLVE

To generate interest we created the ‘Step Up, Step Out’ concept, which was created without the Outlander. Instead, inch-perfect 3D renderings of the vehicle were developed in multiple formats and durations to enhance its reach across social media platforms.

RESULTS

Hyper realistic yet cost-effective visual treatments were created that enhanced reach. This was successfully combined with highly targeted messaging and call to action social posts.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here for a launch that steps out of the ordinary

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

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© 2023 LIVECOM

Categories
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MITSUBISHI E-SALESMAN

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  • +27 (0)10 443 7189

MITSUBISHI E-SALESMAN

BRIEF

The norm is static point of sales units that typically don’t involve customer engagement. For Mitsubishi, we needed to create something that would capture the attention of customers and leave a lasting impression, pulling in those sales.

SOLVE

To get more customer engagement and showcase the key selling points of the different models, we created a fully interactive website that would be used on the E-Salesman. The website also consists of detailed lead tracking and analytics.

RESULTS

The E-Salesman can be used at events and showings. To put it to the test, it was used at a NAMPO event over a four day period:

  • Over 1100 interactions with the E-Salesman
  • 32 test drives booked
  • Created for 5 models
  • Average engagement time was 4 minutes (1 minute being the standard)
  • Over 400 views

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here to get your brand noticed

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

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© 2023 LIVECOM

Categories
Portfolio Items

ISUZU ADVANCED DRIVER ASSISTANCE SYSTEM

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  • +27 (0)10 443 7189

ISUZU ADVANCED DRIVER ASSISTANCE SYSTEM

BRIEF

ISUZU needed a cost-effective way to inform both their customers and internal staff about the technological features offered by IDAS/ADAS. We wanted to create life-like images in the worlds of the target audience and show the efficiency and usefulness of the system in these worlds.

SOLVE

For this complex system, we combined disciplines of 3D animation and storytelling to appeal to customers in a simplistic and captivating way.

RESULTS

  • Cost-effective and clean images
  • Internal use and for customers
  • Educational content used to further enhance and reinforce technical capabilities of the vehicle

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here to give your brand a head start

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

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© 2023 LIVECOM

Categories
Portfolio Items

ISUZU D-MAX 3D CITY COMMERCIAL

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  • +27 (0)10 443 7189

ISUZU D-MAX 3D CITY COMMERCIAL

BRIEF

Isuzu wanted to launch the new ISUZU D-MAX in South Africa. We were asked to create a TV commercial that would showcase how it could traverse seamlessly from the wilderness to the urban jungle without the expense that a shoot could incur.

SOLVE

Armed with Isuzu’s imagery of the D-Max, our team of animators transformed it into a 3D model that accurately reflected every detail of the car. Life-like landscapes were then developed to create a dynamic and visually gripping commercial.

RESULTS

The commercial successfully achieved its strategic launch aims and enhanced possibilities for application on social platforms.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here to create new worlds of possibility

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

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© 2023 LIVECOM

Categories
Portfolio Items

Mitsubishi 360 worlds

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  • +27 (0)10 443 7189

MITSUBISHI 360° WORLDS

BRIEF

To avoid the costly and limiting shackles of photography, Mitsubishi was open to showcasing the beauty and complexity of their cars in a cost-effective and dynamic way.

SOLVE

We created intricate 3D models of Mitsubishi’s vast offerings that are realistic and accurate. Based on this, we were able to keep costs low without compromising the quality of the images. By creating 3D models, it gave us the opportunity to flex our creativity within the macro details of these vehicles and their environments.

RESULTS

  • We created a customised 360° configurator on the website where vehicles can be viewed from all angles
  • Resulted in client saving money
  • These images can be used as content for NAMPO and any other showings
  • Growing opportunities

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here to give your brand a new look

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

Facebook Youtube Instagram Linkedin

© 2023 LIVECOM

Categories
Portfolio Items

Aero Let go and win

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  • +27 (0)10 443 7189

Nestlé AERO
LET GO AND WIN

BRIEF

Nestlé asked LIVECOM to create an incentivised campaign that strategically utilises digital engagement to boost Aero’s sales. There had to be a compelling call to action.

SOLVE

The LIVECOM team conceptualised a campaign with an online shopping component that would resonate with the target market. We partnered with Zando.co.za, an online clothing platform, to give consumers the chance to win a share of R300 000 worth of shopping vouchers.

RESULTS

This innovative partnership between Aero and Zando created a memorable and rewarding experience with a brand partnership that culminated in entries.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

CONTACT US

Contact us if you want to use the expertise applied here to get your brand talked about

LOOKING FOR SOMETHING?

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel: +27 (0)10 443 7189
e: info@livecom.co.za

SOCIAL PAGES

Facebook Youtube Instagram Linkedin

© 2023 LIVECOM