Author: bgosj

LIVECOM researched and drew key insights from the Japanese origins of ISUZU, its fascinating history, and enduring culture of innovation and strength. This was where the ISUZU Samurai Shō Programme was born – brought to life through stunning Japanese inspired artwork and award designs. Each of the certificates now portrayed a meaningful Japanese symbol along with the dealer partner name – intrinsically linking the brand and partner. This was no longer just a range of certificates but an entire rewards and recognition programme that entrenched a deeper sense of brand pride. This original approach was effortlessly enhanced through beautiful, oversized wall pieces, printed on hand-crafted paper, and framed in bespoke perspex frames.

Due to the urgency of the release of the campaign, within one month of approved content LIVECOM got the campaign ready and released.

For ease of use and due to the 94 properties that needed to be showcased, we created a fully interactive brochure that was optimised enough to be attached to the emailer sent to customers.

We also rolled out 46 variations of the emailers that were targeted at specific customer bases.

Our creative team took a long and hard look at every South African to find a common connection that the nation could identify with, embrace, and participate in. The idea for Flip Flop Day was born. Flip Flop Day is an annual event for which the public can buy a sticker and then flip on their flip-flops for the entire day – from the classroom to the boardroom and everywhere in between.

The money raised from the sticker sales of this colourful, foot-friendly takeover was given to CHOC Childhood Cancer Foundation. The campaign was kicked off with a huge success and has now been added to the CHOC annual calendar; and we’ve successfully run this campaign for 4 years.

The target market is constantly grinding and creating new ways to hustle and provide a better life for themselves and their loved ones. A culture that appreciates hard work, living your truth and encouraging creativity. Creativity has become a currency for this target market.

In the spirit of sparking creativity, TECNO tapped into the hustler mindset by targeting youthful individuals who are studying, working, and hustling their way into adulthood. They are highly driven slashers who pursue their hustles and passions using social media.

The campaign rollout plan consisted of a Hustle Hub website where people could plug their hustles and stand a chance to win R80 000 that could help them take their side gig into a main hustle.

When approaching the FNB Aspire launch we decided on a 2-phase approach: the first phase being the introduction to the new look of the cards, and the second phase would highlight the diversity of our customers and the fact that with FNB Aspire they get more value, more day-to-day benefits, and more rewards.

By understanding that our customers are building the future they aspire to and the roadmap to their destination is so unique, we showcased this through various customer personas.

Our strategic insight stemmed from the concept of ‘The Slash Generation’ – a generation comprised of a growing population choosing to follow an unconventional path, may it be in their career, hobbies, or life in general. They often juggle several different roles, at different times of the day, in order to still be able to work and pursue their passion to ultimately building a work/life balance.