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Portfolio Items

Samurai SHŌ

ISUZU SAMURAI SHŌ

BRIEF

What started off as a brief to create an A4 certificate for ISUZU’s dealer partners was driven in an exciting new direction. Working with ISUZU, the LIVECOM team delved deeper into the heritage of the brand to create a compelling reminder of the brand’s multi-layered legacy and the inspiring road ahead.

SOLVE

LIVECOM researched and drew key insights from the Japanese origins of ISUZU, its fascinating history, and enduring culture of innovation and strength. This was where the ISUZU Samurai Shō Programme was born – brought to life through stunning Japanese inspired artwork and award designs. Each of the certificates now portrayed a meaningful Japanese symbol along with the dealer partner name – intrinsically linking the brand and partner. This was no longer just a range of certificates but an entire rewards and recognition programme that entrenched a deeper sense of brand pride. This original approach was effortlessly enhanced through beautiful, oversized wall pieces, printed on hand-crafted paper, and framed in bespoke perspex frames.

RESULTS

The ISUZU dealerships got behind this programme and started competing with each other for high-level accolades and recognition. A 2D animated launch event video was created by LIVECOM to take the concept even further. The campaign was successfully expanded to include a giant event gong and a Top Achiever Samurai Sword Trophy. Over the course of this highly anticipated event 15 customised certificates were handed out, along with a Top Salesperson Mini Desk Gong and highly prized gift box. The overall dealer enthusiasm resulted in greater participation and memorability.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

Contact us if you want to use the expertise applied here to drive your message home

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel:
+27 (0)10 443 7189
e: info@livecom.co.za

Categories
Portfolio Items

FNB National Development Campaign

FNB NATIONAL DEVELOPMENT CAMPAIGN

BRIEF

Since 2019, LIVECOM has helped FNB create their yearly home loan development campaign, and 2022 was no different.

The campaign showcases various properties, in a range of price brackets, across South Africa that includes information such as size, area and discount. This year we showcased over 94 different properties.

In addition, LIVECOM was tasked to create and design emailers for customers that fell under first-time home buyers, renters and potential investors.

SOLVE

Due to the urgency of the release of the campaign, within one month of approved content LIVECOM got the campaign ready and released.

For ease of use and due to the 94 properties that needed to be showcased, we created a fully interactive brochure that was optimised enough to be attached to the emailer sent to customers.


We also rolled out 46 variations of the emailers that were targeted at specific customer bases.

RESULTS

In total we reached 378 568 potential property buyers that could simply view the developments on offer.

NEW HOME LOAN

220 152

EMAILERS DELIVERED

RENTAL & INVESTMENT

158 416

EMAILERS DELIVERED

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

Contact us if you want to use the expertise applied here to amplify your message

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel:
+27 (0)10 443 7189
e: info@livecom.co.za

Categories
Portfolio Items

CHOC Flip Flop Day Campaigns

CHOC FLIP FLOP DAY CAMPAIGNS

BRIEF

CHOC Childhood Cancer Foundation tasked LIVECOM to conceptualise an annual campaign to build awareness and raise funds for the battle that children and teenagers face against childhood cancer.

The campaign needed to instantly resonate with South Africans, creating a head-to-heart connection with staying power. It had to be recognisable, authentic, and something South Africans from every walk of life, age group, and region could jump on board with.

The campaign also had to have longevity, as it would be repeated on an annual basis with the view to increase awareness and participation on a continual basis.

SOLVE

Our creative team took a long and hard look at every South African to find a common connection that the nation could identify with, embrace, and participate in. The idea for Flip Flop Day was born. Flip Flop Day is an annual event for which the public can buy a sticker and then flip on their flip-flops for the entire day – from the classroom to the boardroom and everywhere in between.

The money raised from the sticker sales of this colourful, foot-friendly takeover was given to CHOC Childhood Cancer Foundation. The campaign was kicked off with a huge success and has now been added to the CHOC annual calendar; and we’ve successfully run this campaign for 4 years.

RESULTS

We are delighted to say that year on year the campaign is growing – raising more awareness, more sticker sales and more flip-flops being worn on the day. 

420 000

STICKERS SOLD

2022

3 MILLION

RAISED

SINCE 2020

4.2 MILLION

RAISED

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

Contact us if you want to use the expertise applied here to connect with hearts and minds

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel:
+27 (0)10 443 7189
e: info@livecom.co.za

Categories
Portfolio Items

Tecno Mobile Spark 8c launch

TECNO MOBILE SPARK 8C LAUNCH

BRIEF

TECNO Mobile tasked LIVECOM to run a creative 360 campaign to launch the SPARK 8C device into the market by tapping into the creative attributes of the young at heart South African target audience. TECNO supports and understands these aspirations and provides premium and trendy products to help consumers STOP AT NOTHING in making their aspirations a reality.

The campaign needed to leverage TECNO’s technology to build communities by enabling them the ability to explore and express creativity though powerful and affordable technology. Enabling creativity, enables building community.

SOLVE

The target market is constantly grinding and creating new ways to hustle and provide a better life for themselves and their loved ones. A culture that appreciates hard work, living your truth and encouraging creativity. Creativity has become a currency for this target market.

In the spirit of sparking creativity, TECNO tapped into the hustler mindset by targeting youthful individuals who are studying, working, and hustling their way into adulthood. They are highly driven slashers who pursue their hustles and passions using social media.

The campaign rollout plan consisted of a Hustle Hub website where people could plug their hustles and stand a chance to win R80 000 that could help them take their side gig into a main hustle.

RESULTS

The campaign ran for just over a month with very impressive engagement across all social media platforms.

OVER

26 000

SOCIAL ENGAGEMENTS

6 MILLION

IMPRESSIONS

OVER

30 000

WEBSITE VISITORS

OVER

1 100

HUSTLES PLUGGED

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

Contact us if you want to use the expertise applied here to power up an engaging digital campaign

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel:
+27 (0)10 443 7189
e: info@livecom.co.za

Categories
Portfolio Items

FNB Aspire Launch

FNB ASPIRE LAUNCH

BRIEF

With customers demanding more value, faster and better service FNB Aspire was born to regain its market leading position.

FNB Aspire, as a solution, needed to be customer-centric with engaging positioning, strong storytelling potential and underpinned by the revised value propositions as reasons to believe. Through research, the emerging themes that needed to be focused on were self-improvement, family, side hustle, financial security, trust, transparency, simplicity, social status and convenience.

The communication objectives focus was customer centricity, trust and integrated financial services.

SOLVE

When approaching the FNB Aspire launch we decided on a 2-phase approach: the first phase being the introduction to the new look of the cards, and the second phase would highlight the diversity of our customers and the fact that with FNB Aspire they get more value, more day-to-day benefits, and more rewards.

By understanding that our customers are building the future they aspire to and the roadmap to their destination is so unique, we showcased this through various customer personas.

Our strategic insight stemmed from the concept of ‘The Slash Generation’ – a generation comprised of a growing population choosing to follow an unconventional path, may it be in their career, hobbies, or life in general. They often juggle several different roles, at different times of the day, in order to still be able to work and pursue their passion to ultimately building a work/life balance.

RESULTS

First to drive the new look cards and #Changeables look. Our creative was used across all platforms and was showcased by most media / PR outlets.

FNB was the overall winner when it comes to middle-income banking needs with its FNB Aspire account: Solidarity’s 2022 Bank Charges Report.

Expertise applied

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Digital marketing

  • Product launch

  • Marketing plan

  • Marketing strategy

  • Content creation

  • Animation

  • 3D Modelling

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

  • Design for branding

  • Brand marketing

  • Brand strategy

  • Copywriting

  • Character design

  • Filming and editing

  • Packaging design

Contact us if you want to use the expertise applied here to create a fresh brand appeal

LET'S COMMUNICATE

Live Communications
Block 1, Ground Floor, 4 Karen Street,
Bryanston

BBEEE Level 2

tel:
+27 (0)10 443 7189
e: info@livecom.co.za