Archives: Portfolios

As a favoured stop on the way to their holiday destinations for many South Africans, the Steelpoort Town website had to highlight the growth of the town, tantalise visitors to stop and spend some time there and also act as an information hub about the surrounding holiday attractions.

Through beautiful photography, art directed by LIVECOM, and easy to find information, visitors to the area will find that the Steelpoort website echoes the memorable experience of visiting the town itself.

To view the website, visit: steelpoorttown.co.za

The LIVECOM team shifted into first gear and approached the website with ‘responsiveness’ in mind. The one page layout was designed for easy use on desktops and mobile. To add to the website and make the website content visually pleasing we designed icons for the signs of a failing drivetrain, with a call to action to contact ISUZU Drivetrain when your drivetrain shows any of these signs.

Check out the website at isuzudrivetrain.co.za

The NIDO brand has been loved and trusted for many years by moms all around the world. To introduce the new NutriTods division to the world, an “Evergreen” set of digital assets needed to be created to establish the importance of toddlerhood and the role of NIDO through engaging and visually exciting content.

These assets had to be adaptable to global markets, with the ability to be tailored to all digital platforms, and includes video’s, social media posts and infographics. The content blends lifestyle imagery and footage, with a childlike take on the world, through custom illustrations, bright colours and a relatable tone of voice.

Along with the assets, a usage guide for each asset was created, as well as a usage guide for all elements associated with the NutriTods division.

So, we decided to have a look at how packaging could live again & be reused & reused. Our ideas stemmed from what consumers normally use packaging again i.e. paint pallet ice-cream tubs – we all know mom uses these for art supplies all the time. And this is where the “2nd life packaging” concept where born.

Who doesn’t love a little online shopping? The LIVECOM team conceptualised a campaign with a LOT of online shopping up for grabs, and Aero customers loved it! We partnered with Zando.co.za to give consumers the chance to win over R300 000 worth of online shopping vouchers, and the uptake was fantastic! Happy consumers, happy client = happy days for the LIVECOM team.

Our creative team took a long and hard look at every South African to find a common connection that the nation could identify with, embrace, and participate in. The idea for Flip Flop Day was born. Flip Flop Day is an annual event for which the public can buy a sticker and then flip on their flip-flops for the entire day – from the classroom to the bedroom and everywhere in between.

The money raised from the sticker sales of this colourful, foot-friendly takeover was given to CHOC Childhood Cancer Foundation. The campaign was kicked off with a huge success and has now been added to the CHOC annual calendar; and we’ve successfully run this campaign for 4 years.

When approaching the FNB Aspire launch we decided on a 2-phase approach: The first phase being the introduction on the new look of the cards and the second phase would highlight the diversity of our customers and the fact that with FNB Aspire they get more value, more day-to-day benefits, and more rewards.

By  understanding that our customers are building the future they aspire to and the roadmap to their destination is so unique, we showcased this through various customer personas.

Our strategic insight stemmed from the concept of “The Slash Generation” – a generation comprised of a growing population choosing to follow an unconventional path, may it be in their career, hobbies, or life in general. They often juggle several different roles, at different times of day, in order to still be able to work and pursue their passion to ultimately building a work/life balance.